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Meet Jenelle & Michelle

Two moms with a desire to leave a legacy of goodness in the world.

They are two friends and entrepreneurs who saw a need and decided to take action and create perfectly formulated products that are good for our wellbeing and the world. Together they bring decades of experience in herbal medicine, cosmetic product formulation, marketing, and creativity to the table. Learn more about them here.

Dr. Jenelle Kim

Doctor, author and public speaker, Jenelle has spent almost 20 years sharing how to incorporate the philosophy, medical wisdom and expertise of East Asia with the advancements of modern life & medicine of the west.

A pioneer in the beauty & personal care industry & founder of JBK Wellness Labs, Jenelle has formulated some of the first all-natural luxury products carried in high-end spas across the world, including Ritz-Carlton, Four Seasons & Mandarin Oriental. Her formulas can also be found in stores such as Neiman Marcus, Nordstrom, Whole Foods Market & Sprouts.

Jenelle received her Doctorate in Acupuncture and Chinese Medicine and is Nationally Board Certified in Herbology, Oriental Medicine, & Acupuncture. She has also trained with some of the most respected doctors & herbologists in East Asia.

What Good Means to Me:

It means living a life of meaning, having compassion and always trying to put yourself in others' shoes in order to gain a deeper and greater perspective.

What Is Essential to Me:

My family and loved ones: my root. Purpose & gratitude in life. Sharing the formulas that have been handed down to me for the benefit of as many as possible.

Favorite Scent:

Citrus & Geranium

Michelle Aristondo-Chereque

Michelle is a Marketing professional with over 20 years of experience working in creative, global advertising agencies and media companies in New York and Miami such as: E! Entertainment, Publicis.Sapient and Crispin Porter + Bogusky.

She has worked in diverse facets of marketing and sales including advertising, experiential, business development and public relations for the US, Hispanic and Latin American markets.

She has a passion for understanding people and consumer behavior as well as for branding and the creative process. She has served on various philanthropy boards and is currently an active member of the National Charity League and the La Jolla Playhouse.

What Good Means to Me:

It means being valuable, providing value in everything you do. It also means showing kindness and compassion for everyone.

What Is Essential to Me:

Family, friends, traveling the world and giving back.

Favorite Scent:

Rosemary & Lavender


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